Klimentina Klimentyeva
February 10th 2017
1. What is product placement?
From my understanding, a product placement is an advertising technique form to subtly
promote a real commercial product through appearances in movie, television, or
another media.
2. Provide a one or two paragraph summary of what you learned about the Case
study
I learned that the target consumer is clearly for elderly people so morning news is very
appropriate especially Jeanne Alyson is the perfect fit for that target group… The
