Running head: DISTRIBUTION STRATEGIES INCLUDING CHANNELS OF
Distribution Strategies Including Channels of Distribution and
Alternatives
For any company the important objective is to get their objective to find a way to get their
product to the customer in a way that makes it convenient to purchase. This paper will
discuss the various methods available to the company and some alternative methods not
considered before. (Mullins & Walker, 2013)
Considerations for Distribution
As stated above, your distribution activities need to revolve around getting the product to
the customer where and when it is needed. The channel of distribution is how the
organization directs the flow from the distribution center to the customer. Items to consider
in making your product accessible to the buyer include:
When the customer wants to make the purchase.
Where the customer will make the purchase.
How long it will take the customer to take possession.
Therefore, it is important to remember that making your product accessible to buyers takes
time and planning. This planning involves wholesalers, retailers, sales people, and more,
all interdependent on each other to get the product/service to the consumer. (“Reference for
Business,” 2013)
As was stated before the channels of distribution is either simple or complex. Simple
distribution is a single demand and a single source of distribution. Whereas, complex
distribution falls under a multi-channeled approach where there are multiple products, with
multi paths to get the product to the consumer. . (“Reference for Business,” 2013)
Read more:
http://www.referenceforbusiness.com/small/Di-Eq/Distribution-Channels.html#ixzz2cNC
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