Why is it not enough for companies to work on attracting new customers?
In my opinion, must emphasize on their target market, and maybe as a new and temporal
project look for new customers, but the principal objective for companies is to retain their
customers by the innovation of their main product and making real the desires and
necessities of their clients.
If the customers knows that the company really care about them and offer them the best,
that’s how its created a strong relation based on loyalty, and with different programs the
make this relation stronger and not only between old costumers, also they invite new ones,
and this recommendations are the best kind of marketing that a company can have.
Companies should remind their customers that they have made the right decision for buying
from them and implementing a system to be able to sell them over and over, consistently
proving that they made the right choice.
What methods can companies use to retain their existing customers?
