Extra Credit 2
Due Oct. 29th
Beginning of class
Read two articles posted on Blackboard in folder Week 10: “Disney: Magic Restored” and “Why did GM
fail?”. Provide a brief summary of each article (one paragraph for each case) and answer the following
questions:
1. What is the main massage of the articles you just read? Relate it to the role of management and
the impact of its decisions on the long-term viability and performance of the business.
2. List three to .ve take-aways from these articles which you might consider in future when
working in a top management position.
You can insert your answers below.
Thank you!
Disney
I think that Disney understands how and what to market to. Throughout the article they outlined
why they bought “Pixar” and for what reasons. They saw something they wanted for their own company
