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Patterson 1
Justin Patterson
Professor Myer
MKTG 706
January 30, 2017
M2: Marketing Plan, Part 1
Organizations today are constantly tasked with doing more with less. As this
notion becomes more and more existent, it is imperative that companies strive to achieve
the maximum efficiency possible, while controlling the costs of doing business. As easily
as this feat may be voiced, it is not equally as simple to execute upon. There must be a
plan in place to ensure desired outcomes are achieved. Many corporations rely heavily
upon two methods to guide them towards achieving their goals, a business plan and
