CELEBRITY WITH GOOD CREDIBILITY: Michelle Obama
1. Which primary and secondary dimensions of credibility does this
person/organization/company possess? Explain/provide examples.
–Expertise: She was the first lady from 2009-2017, giving her the experience at
the right-hand side of the president of the U.S. In a role like this, she became well
informed on all matters of U.S. law, politics, and general national and world
affairs. During her time as first lady, she became known for her acts of service in
the community, supporting and inspiring young people with initiating and joining
various campaigns and initiatives. She has done this for a while, and is
knowledgeable and skilled in the area of outreach.
–Trustworthiness and Goodwill: Her realness is what fuels her popularity. It’s
her raw candor that so many believe is missing from most politicians and
celebrities. Her honesty and authenticity with the public is a shock to most, as
people often imagine the First Lady to be very detached from reality. During her
husband’s 8-year term, she talked openly about her personal life, empowering
African-American women to fight against stereotypes. She did all this by being
