Running head: INTELLECTUAL PROPERTY
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Intellectual Property
Mo Adedipe
Liberty University
INTELLECTUAL PROPERTY
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Intellectual Property
Introduction
The principal goal any existence of a business is to make profits. Businesses achieve
this through various mechanisms. At times, they may tend to be very exploitive to their
consumers in their quest to achieve their objectives. However, there is a great need for
businesses to ensure that they strike a balance between their needs as well as the needs of
consumers. In many of the cases, the existence of most of the businesses is dependent on
how the firms treat their customers, shareholders and the society at large. Relationship with
other parties is a key factor that every business needs to put into consideration as it goes on
with its operations. Businesses whose main reason for existence is to make profits should
employ mechanism such as product promotions that make the businesses to have high sales
