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MIS#:526 A7/F14
DİRTY CONSOLES
Academicians were the first people who began to design simple games, simulations, and artificial intelligence
programs as part of their computer science research .History of games go back as far as early 1950 ‘s(Wikipedia (2013)pp1) .Just
scientist knew how to play , how to develop game and how to code. Video games could not reach mainstream popularity until 1970’s
and 1980’s which were times when arcade video games, gaming consoles and home computer games were introduced to the general
public. The first commercialized video game was computer space which was released by Nolan Bushnell but it was very big and
heavy to relocate and resulting for massive marketing.
The seeds of commercially released video games did not become popular but after a long time later, Ralph Baer, the head of
the company's instrumentation division, began a skunk works project in 1966 with a small group of engineers to create an interactive
game playable on a television set.(Wikipedia (2013)).Ralph Bear was the creator of consoles although he did not start console war .
the Magnavox Odyssey was the first of many game consoles. His invention was going to rule the game world and impressed with
Spacewars game .Although Odyssey had a lot of potential to compete in market , company ‘s market strategy took them down in the
market. Krishnamoorthy states that “ It was Atari who took console concept to masses its their hugely popular Arcade game –
Pong.”( Krishnamoorthy,(2012)p.p.4).Then Atari chose to take it the following level with Atari Pong, under the Sear Tele diversions
mark. This variant of pong had an on-screen scorecard and a luring sound at whatever point the oar meets the ball. After this , many
company followed this console concept which was a huge success. However, competition was going on because Fairchild produced
new innovative cartridge based console system which was called VES in 1976. Atari fought back. They created their legendary Atari
2600 or Atari VCS. Competition was too hot that companies had to sell their product at discounted price which was huge heavy lost
for companies .Also, While companies were struggling with low profitable prices because of huge competition, they faced huge
negative impact of home computers. According to Krishnamoorthy,” The market again faced a huge crash in 1983. While the rise of
home computers did have an impact.”( Krishnamoorthy(2012)pp 8).Atari lost million of dollars and never reached their former glory
again .Console market was very dull until Nintendo came up with Super Mario which was a qualified game with its 8 bit gaming
console. While Nintendo was ruling Japan and America on console market , Sega took their consoles to Europe .This time Sega caught
Nintendo sleeping and they released 16 bit Arcade gaming consoles. Second attraction for competition was about the storage capacity.
