RAJATI UK35610
DIRECT MARKETING
Fashion Edge will implement a direct marketing campaign in order to reach our customers
constantly. Our campaign will use e-mail, mail and catalogue. We know that consumers are
being reached and bombarded with direct marketing material so we will make sure that our
campaign is entirely unique and creative in order to attract the mind of the viewer when looking
at our direct marketing pieces. Through mail we will be sending catalogues to update our
customers about our latest collections or any promotions available. Through email we will also
inform our customers about similar information but with less information. We will continue to
follow our objectives and themes when it comes to creativity.
Direct marketing objectives
i. To increase brand awareness among trendy and fashion forward female teenagers.
ii. To improve the customer experience and are likely to lead to customer retention.
iii. To keep customers up-to-date with Fashion Edge brand and its product (Makeup
Organizer), promotions and special events by sending direct email and newsletter over
