Article 1
Jennifer Lonoff Schiff is a business and technology writer who contributes articles to
CIO.com. She also runs Schiff & Schiff Communications, a marketing firm focused on
helping organizations better interact with their customers, employees and partners (CIO,
2016). Amongst the many articles that she has written, this one was about 14 Digital
Marketing Mistakes and How to Avoid Them which was written on January 18, 2016.
There are many mistakes that happen with digital marketing that are made and in the
article it lists the mistakes which also includes some advice that’s quoted by professionals.
Here is a list of the mistakes for digital marketing. Not having clear campaign goals, not
targeting the right audience, not employing a customer-centric mindset, Impersonal (or
incorrect) personalization, overlooking mobile, writing off email marketing, not doing A/B
or split testing, being anti-social on social media, buying social media flowers, hiring a
third-party to represent your brand on social media, sending automated direct messages
(DMs) on Twitter, ignoring abandoned carts, not communicating with the sales team, and
not measuring results (Lonoff Schiff, 2016).
Digital marketing mistakes happened to businesses on a day to day basis, however; this
article helps point out a few. Most of these mistakes go hand in hand. For example, you
need to identify your target market which helps with establishing goals. Sometimes you
