● Digital Marketing Manager
Salary range: $53,000-$85,000 per year in Wisconsin
Digital marketing managers are responsible for overseeing and implementing knowledge
of internet design and brand awareness, ranging from small to large corporations. They
also are in charge of making sure all campaigns and digital executions run smoothly for
the business. Digital marketing managers work as part of the marketing team. For this
position, a strong understanding of e-commerce, PPC, SEO, and SEM are a must.
Below is the average national salary of a digital marketing manager role. I think
marketing across the board is on the lower scale of pay. In a manager’s position I would
expect this pay to be higher for the national average and in Wisconsin compared to other
managers roles in different industry areas. I also believe that developing strong digital
media skills is extremely challenging, times are changing very quickly so staying up to
date on the current technology also goes hand in hand.
$102,159 / yr
Total Pay
$85,832 / yr
Base Pay
$16,327 / yr
Additional Pay
● Marketing Director
Salary range: $49,000-$95,500 per year in Wisconsin
Marketing directors typically oversee the company’s marketing strategy, which could
range from policies to goals of the company. The marketing director also provides
direction and guidance to the marketing department. They frequently are responsible for
growth and development of successful marketing for the company.
Marketing directors are the strategic planners of marketing departments. Marketing
directors facilitate partnerships, manage the marketing budget, and set marketing team
