Antaisha Woodson
Bus203/0225
March 5, 2017
Woodson
1
As we step into a new millennium, things are starting to change and advance in
extraordinary ways. Everything and everyone is starting to take the digital and technology route
of things. Currently companies are using digital marketing to promote their business. One of the
largest markets today is digital marketing. Digital marketing is the promotion of products or
brands via one or more forms of electronic media and differs from traditional marketing in that it
involves the use of channels and methods that enable an organization to analyze marketing
campaigns and understand what is working and what isn’t. Many media outlets are being used
such as Instagram, Facebook, twitter, and some even make their own apps. Lyft, Rimmel
London, and Cheerios are just a few businesses with a large digital database. From the examples
given it doesn’t matter what type of business a person has any one can use digital marketing for
promotion. Everyone and everything is on the internet now a days so it is important that a
company grows with the economy to stay relevant. To strive in today’s world many business
must use to digital marketing.
Lyft
Lyft is one of the largest transportation companies in the united states. Lyft is originated
in San Francisco, California and has now spread to over 200 cities in the US. Lyft is used by
downloading the app on a smart phone and a person must request a ride. The drivers use their
own car but, it must be a four door. This is helpful for a person who needs a job or wants to make
extra money. A Lyft driver can work as many hours as they want. There are four different types
of rides a person can request on the app; lyft line, lyft, lyft plus, and lyft premier. Lyft line is the
cheapest and it matches passengers with other riders who are in the same area or going the same
direction. With Lyft line a person is only allowed two come with one person besides themselves.
Antaisha Woodson
Bus203/0225
March 5, 2017
Lyft can allow up to four people and just matches with whoever is in the area. Lyft plus is for
four or more people. Lyft premier is for someone who would like to ride and a luxury car and is
the most expensive.
There are ads all over social media cites and billboards stating, “sign up for Lyft today
and get 50$ of your first ride”. Who wouldn’t want to sign up? When a person is online, they can
just click the link and it will take them to the app store to download it. Once you download it the
credit Is applied to the account. Also, a person who has Lyft already can send the link to their
friends and get 25 of the ride. The friend will also get 50$ off being that it’s their first time.
Many celebrities promote their Lyft account to get the 25$ credit. Not only are they using social
media but, their also using people to expand the business. Lyft has raised over 6 billion dollars
