1. Introduction
Pizza Hut was founded in 1958 by college students Frank and Dan Carney. The largest pizza franchise
in the country which has its origins outside of Malaysia. As per the latest estimates, the company
had more than 400 stores all over Malaysia and was owned by QSR brands, which is the master
franchisee for the company in the country. Pizza Hut has made its name as being an extremely
innovative marketer within the digital media and digital marketing landscape with omni-channel
campaigns that combined both digital offerings with off-line offerings to create a holistic marketing
experiences meant to inform as well as brand the product which the company is launching.
Table 1 : Pizza Hut’s Business Model Canvas
Key Partners
(Cleverism, 2019)
• Supplier and Vendor
suppliers of equipment, ingredients, and supplies that are used in the
Company’s core restaurant operations, as well as providers of other third–
party services that support the Company’s corporate activities more
broadly.
• Franchise
independent business owners, food service companies, and individuals that
operate Pizza Hut-branded restaurants around the world.
• Delivery and Distribution
logistics companies, distribution specialists, and delivery companies that
support the Company’s storage and distribution activities, or its home
delivery services
