4. Differentiation strategies in food industry:
1. TH True Milk
Entering the dairy market with a different slogan: Truly natural.
The message “The essence of nature is kept intact in every drop of
clean fresh milk”, proven by the farming process and closed
production with industrial methods, the grass is silage, the cows
drink the source pure water, cool bath, listen to music, enjoy the
clean and hygienic environment of the grasslands in Nghe An. For
consumers to believe that they are “Clean milk” and “Really
natural”.
2. Coca-cola
– Coca-Cola launched the message ‘Open Happiness’. It is a call
to billions of people around the world to stop being busy,
negative emotions and enjoy Coca-Cola to enjoy the small joys
of life.
