Differences Between Brand Positioning & Target Marketing
Small business owners know that effective advertising is crucial to finding
customers and growing their sales. Developing persuasive advertising relies
on two key processes: identifying and learning about the product’s intended
consumers, and establishing a memorable brand with those customers. Even
relatively small businesses are able to secure an advantageous presence in
the marketplace if their managers know the basics of target marketing and
brand positioning.
Basics of Brand and Target Marketing
Marketing is the process of presenting products to consumers with the goal
of securing sales. People are generally familiar with marketing from
advertisements, but fewer are aware of the massive effort of research and
development that goes into a marketing strategy. Marketers conduct
extensive studies about consumer behavior, trends and psychology in an
effort to understand and exploit the nature of consumer purchasing
decisions. In many cases this effort begins with the identification of a target
market and ends with the positioning of a company’s brand to capture that
market.
Identifying Target Markets
