Part 1) Identify four (4) businesspersons, celebrities, athletes, etc. (such as Jennifer Lopez, Derek
Jeter or President Obama) who, according to them, may have transcended ethnic or racial lines
in terms of their appeal. Justify your selections with evidence of the ethnic or racial
stereotype/line and how the individual overcame the barrier. Did their race/ethnicity help to
create a positive marketing/brand image?
In the previews for the Movie “Get Hard” Will Farrel was stereotyped as a white rich
person and Kevin Heart an African American who Will Farrel stereotyped as a criminal because
of his race. The truth however was Kevin Heart is not a criminal but he just went along with Will
Farrel because it was funny. For Kevin Heart to break the stereotype barrier of being black and
to teach someone to be a criminal. He is professional at his job and went along with the story
