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Introduction
The global market and businesses is changing rapidly and it is important to know
how to managed customers and market expectation. It is also essential to show
consistency of management of service and customer care.
There is some strategy planning I would like to share on the chart.
Retention Strategy
First of all DHL has approximately 250 top customers worldwide and these strategic
customers has extremely high volume of cargo from spares parts to documents or
even some sophisticated engineering machines. Which requires high volume and
complexity supply chain solutions and support.
jochen, w., indranil, s. and sanjay, s. (2011). EMERALD EMERGING MARKETS
CASE STUDIES. 1st ed. singapore: Emerald Group Publishing Limited, p.1.
