What attract me in the Dell Company is to see how a vision can match the future.
□ The Company was founded in 1984 by Michael Dell, now the computer industrys
longest-tenured chief executive officer, on a simple concept: that by selling personal
computer systems directly to customers, Dell could best understand their needs, and
provide the most effective computing solutions to meet those needs.
Dell Computers mission statement is:
“Dells mission is to be the most successful computer company in the world at delivering
the best customer experience in markets we serve. In doing so, Dell will meet customer
expectations of:
Highest quality
Leading technology
Competitive pricing
Individual and company accountability
Best-in-class service and support
Flexible customization capability
Superior corporate citizenship
Financial stability”
Dells target market consists of large corporate accounts, medium and small businesses, and
the consumer business. Dell has set out to satisfy each different customer segment through
its Direct Model.
In order to continue being successful, Dell has to make sure that it produces the right PCs
that would be satisfying to customers, and take advantage of the opportunities that are
available.
□ Focusing on the laptop industry, if Dell wants to produce a next generation laptop
platform that will carry its business in the future, it should look at todays trends in the
industry and how they could impact the next generation laptop.
Mobility is increasingly influencing the world and markets that Dell will be operating in.
Therefore, the implication associated with this trend is that the laptop that Dell would
produce should be lighter and smaller.
The internet is becoming a necessity in peoples everyday life. Because of this trend, and
the impact of mobility at the same time, wireless internet would be a potential demand.
Moores Law: it has been observed that laptops and PCs in general are becoming cheaper,
smaller and faster, with CPU performance doubling every 18 months. This is an affect of
peoples demand for continuous improvement and innovation.
People today are using their computers for a broad range of activities (digital cameras,
MP3 players, music, DVDs, etc)
The growth in the economy has been observed on a worldwide scale. It increases demand
for productivity, therefore impacting continuous improvements in technology. Dell should
make sure it continues to satisfy all its customers, and to that it should produce better
performing laptops, that will keep up with the various business activities today.
Customers are searching for cheaper laptops. PCs are becoming more of a necessity today,
and differentiation within the PC industry is becoming more minimal.
