Definition of Terms
Buying behavior – buying behavior is the sum total of a consumer’s attitudes, preferences,
intentions, and decisions regarding the consumer’s behavior in the marketplace when purchasing a
product or service.
Behavioral – of or relating to behavior pertaining to reactions made in response to social stimuli.
Consumers’ – Is a person or a group who intends to order, orders, or uses purchased goods,
products, or services primarily for personal, social, family, household and similar needs.
Consumers’ Behavior – is the study of individuals, groups, or organizations and all the activities
associated with the purchase, use and disposal of goods and services, and how the consumer’s
emotions, attitudes and preferences affect buying behaviour.
Decision making – is the process of making choices by identifying a decision, gathering information,
and assessing alternative resolutions. Using a step–by-step decision-making process can help you
make more deliberate, thoughtful decisions by organizing relevant information and defining
alternatives.
Marketing – refers to activities a company undertakes to promote the buying or selling of a product or
service.
Online Shopping – is a form of electronic commerce which allows consumers to directly buy goods
or services from a seller over the Internet using a web browser or a mobile app.
Payment system – is any system used to settle financial transactions through the transfer of
monetary value.
Physical Factors – are the individual factors to the consumers that strongly influences their buying
behaviors. These factors vary from person to person that results in a different set of perceptions,
attitudes and behavior towards certain goods and services.
Psychological Factors – include individual-level processes and meanings that influence mental