Decisions in Paradise Part II
Now that ABF Freight System, Inc. has decided to pursue opening a terminal on the island
of Kava we must address the problems we have previously discussed. The first problem
and the most pressing will be to work with the government of Kava to help them rebuild
the island from the natural disasters that have decimated the infrastructure of the island.
The next problem that must be solved is the placement and building requirements of the
freight terminal in relation to the port. The last problem to be addressed is the issue of the
quality of the workforce on Kava. Alex and I will be working with the International
Department, Supply Chain Management Department, Human Resources Department, and
the government of Kava to address these problems. We will utilize the brainstorming
technique to find creative solutions to these problems.
Brainstorming
Brainstorming is a critical thinking process. It asks that individuals or groups to come up
with ideas and thoughts that seem at first may seem to be a bit outrageous or crazy (Kirby
& Goodpaster, 1999). After writing these thoughts down the individual or group can then
change and improve them into ideas that are useful, and often creative. The most important
part of the brainstorming sessions is that there should be no criticism of ideas or thoughts
(Kirby & Goodpaster, 1999). During the brainstorming process we are trying to open up
new possibilities, break down barriers and perceptions, and identify assumptions about the
problem that may be wrong (Kirby & Goodpaster, 1999). Judging the thoughts or ideals
