Running Head: DECISION MAKING MODEL 1
Decision Making Model
Michelle Baugham
American Public University
DECISION MAKING MODEL 2
Abstract
Firms are occasionally faced with crucial issues which impel them to implement a decision-
making process to make an ultimate choice that will enable them to optimize income. Businesses
thriving today in the ever changing environment are required to come up with effective decision-
making approaches and techniques to avoid jeopardizing the viability prospects of the entity. One
among such approaches is the rational model discussed in this paper. The BSE Veterinary
Service is expected to make a decision between two conflicting interests that is determining
