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Data Center Infrastructure POP Deployment — Europe
Project Management Plan
PGMT 510-50
Prepared By
Parin Maru
11/05/2016
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Table of Contents
1. EXECUTIVE SUMMARY ……………………………………………………………………………………. 4
2. INTRODUCTION ……………………………………………………………………………………………… 5
2.1 DESCRIPTION OF PROJECT …………………………………………………………………………………………… 5
2.2 PROJECT PURPOSE OR JUSTIFICATION ……………………………………… ERROR! BOOKMARK NOT DEFINED.
2.3 OBJECTIVES …………………………………………………………………………………………………………… 6
2.3.1 Primary Business Objectives ……………………………………………………….………………….. 7
2.3.2 Project Objectives………………………………………………………………………………………….. 7
2.3.3 Benefits ……………………………………………………………………………………………………….. 8
2.4 PROJECT SUCCESS CRITERIA (CHAPTER 1) ………………………………………………………………………… 9
2.5 HIGH LEVEL REQUIREMENTS (CHAPTER 5) ……………………………………………………………………….. 9
3. CHANGE MANAGEMENT (CHAPTER 4) ……………………………………………………………… 12
3.1 PROJECT CHANGE CONTROL NARRATIVE: ………………………………………………………………………. 12
3.2 PROJECT CHANGE CONTROL FLOWCHART: ……………………………………………………………………… 12
3.3 PROJECT CHANGE REQUEST FORM TEMPLATE: ………………………………………………………………… 13
3.4 PROJECT CHANGE LOG TEMPLATE: ………………………………………………………………………………. 13
4. SCOPE DESCRIPTION (CHAPTER 5) …………………………………………………………………… 13
5. SCHEDULE AND BUDGET SUMMARY (CHAPTERS 6 & 7) ……………………………………….. 13
5.1 WORK BREAKDOWN STRUCTURE ………………………………………………………………………………… 14
5.2 SUMMARY MILESTONE SCHEDULE (CHAPTER 6) ………………………………………………………………. 15
5.3 PROJECT EXCLUSIONS ……………………………………………………………………………………………… 15
5.4 ASSUMPTIONS (CHAPTER 5) ……………………………………………………………………………………… 16
5.5 CONSTRAINTS (CHAPTER 5) ………………………………………………………………………………………. 16
5.5.1 Solution Constraints …………………………………………………………………………………….. 16
5.5.2 Process Constraints ……………………………………………………………………………………… 17
5.6 PRODUCT DELIVERABLES & ACCEPTANCE CRITERIA (CHAPTER 5) ……………………………………………. 17
6. PROJECT SCHEDULE (CHAPTER 6) …………………………………………………………………….. 19
7. SUMMARY HIGH LEVEL BUDGET (CHAPTER 7) ……………………………………………………. 19
8. QUALITY MANAGEMENT PLAN (CHAPTER 8) ……………………………………………………… 19
8.1 QUALITY ASSURANCE: ……………………………………………………………………………………………… 20
8.2 QUALITY CONTROL: ………………………………………………………………………………………………… 21
9. PROJECT ORGANIZATION & RESOURCES (CHAPTER 9) …………………………………………. 23
9.1 INTERNAL TEAM STRUCTURE ……………………………………………………………………………………… 23
9.1.1 Narrative: Describe the internal team structure of the project, as well as how the
project relates to the rest of the organization. Explain the logic/rationale behind why you
think your proposed team structure is best for your project. ………………………………………… 23
9.1.2 Team Organization Chart: Include a chart that shows the details of how your very
specific project team is organized/structured. …………………………………………………………….. 24
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9.2 PROJECT ORGANIZATION: MAJOR PROJECT ROLES & RESPONSIBILITIES: …………………………………… 25
9.3 PROJECT TEAM MEMBERS: EXTERNAL INTERFACES: …………………………………………………………… 27
9.4 RACI CHART ………………………………………………………………………………………………………… 27
9.5 EQUIPMENT AND TRAINING NEEDS (CHAPTER 9) ……………………………………………………………… 27
9.5.1 Equipment: Identify equipment, supplies, etc. that will need to be purchased to
support your project team members – items your team members will need to complete their
project assignments. ……………………………………………………………………………………………….. 27
9.5.2 Training: Identify what kind of training your team members must receive to perform
well as team members and/or complete their project assignments. ……………………………… 27
10. COMMUNICATIONS PLAN (CHAPTER 10)…………………………………………………………… 29
10.1 STAKEHOLDER COMMUNICATIONS REQUIREMENTS …………………………………………………………. 29
10.2 ESCALATION PROCEDURES (FOR RESOLVING ISSUES) ………………………………………………………… 29
10.3 REVISION PROCEDURES (FOR UPDATING THE PLAN) …………………………………………………………. 29
10.4 STATUS REPORT FORMAT ………………………………………………………………………………………. 29
11. PROJECT RISK MANAGEMENT (CHAPTER 11) …………………………………………………….. 31
11.1 DETAILED RISK REGISTER ……………………………………………………………………………………………. 32
12. PROCUREMENT MANAGEMENT PLAN (CHAPTER 12) ………………………………………….. 33
12.1 MAKE/BUY/LEASE ANALYSIS AND PROCUREMENT NEEDS …………………………………………………. 33
12.2 PROCUREMENT SOURCE SELECTION PROCESS ……………………………………………………………….. 35
12.2.1 Evaluation Criteria and Long List …………………………………………………………………… 35
12.2.2 Short List ……………………………………………………………………………………………………. 35
12.2.3 Source Selection ………………………………………………………………………………………….. 35
12.3 VENDOR PERFORMANCE MANAGEMENT AND CLOSEOUT …………………………………………………. 36
13. STAKEHOLDER ANALYSIS (CHAPTER 13) ……………………………………………………………. 37
13.1 STAKEHOLDER REGISTER WITH ROLES AND RESPONSIBILITIES ……………………………………………… 37
13.2 STAKEHOLDER ANALYSIS ……………………………………………………………………………………….. 37
14. MONITORING & CONTROL PROCEDURES (CHAPTERS 5–7) ……………………………………. 38
15. CLOSEOUT CRITERIA ……………………………………………………………………………………… 38
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1. EXECUTIVE SUMMARY
The main aim of the project is to build data center infrastructure for new POP(Point of
Presence) in Europe. Point of presence meaning serving backend of an internet services where
end user in european countries can browse the internet faster.
ABCNetworks Inc is based on content delivery networks. Content delivery is basically based on
dynamically web acceleration products which help end user to browse or download and stream
the internet faster using near data center location which is called POP ( point of presence).
There are lot of products includes ABCNetworks Inc for example cloud security, DDOS
mitigation project etc.
Primary idea of project to deploy the pop in Europe so customers who’s end users are in europe
wont affect any dilemma to browse the internet or download the content. Performance is key
factor in web content delivery industry. Currently Europe traffic is flowing through US pops
which is sufficient but sometime during peak time during streaming response time is slow and
performance is degraded so our organization planned to deploy POP In Europe countries like
Amsterdam, London and Germany. After deploying data center infrastructure in these we will
be to server traffic via nearest pop for Europe end users and in future we can generate more
revenue by adding more customers in Europe for example soccer streaming in Manchester,
Barcelona soccer club. We have existing customer as Microsoft xbox, Nintendo and e-
commerce customers who’s end users are everywhere in
In order to build this infrastructure there are so many factors taken in to consideration like co–
location contracts with partner for rack space, internet service provider for internet service,
physical servers, switches deployment and application side on software side and of course
resources to make this project work in limited time. Total cost of this project is approximately
2.5 million which includes co-location 3 year contract and MRC of power usage and space. ISP
contract per 100G bandwidth which is MRC and Physical Serves parts. Each customer will be
charged based on traffic, yearly contract and other security products. Total budget will be
decided after customer existing usage and contracts. Duration to deploy the new pop in
Amsterdam, Germany and London will be 3 months approximate depending upon server
delivery and new contracts from colocation vendors. Stakeholder of this project includes
project manager, customers, sales team customer support team, backend team and most
importantly budget of this entire project handled by procurement team.
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2. INTRODUCTION
2.1 Description of Project
A data center Infrastructure project Is pretty complex because of number factor need to be
taken under consideration. Firstly on business prospective to impact of data center pop
deployment will help company’s over revenue. As there are number sports companies who’s live
streaming if it will done via ABCNetworks then it will be great success. As per statistics 45%
people in European countries follow football so targeting those customer apart from existing
customer will be generate huge revenue to the company. So sums up to business model for
building this data center pop deployment will be performance for existing customer and future
customers as mentioned.
Stakeholder for this projects are technical sales team who will target to the existing customer to
explain about performance wise to European countries and sale more other products like
securities mitigation, acceleration product. Backend team includes system engineering team
who will decide how much space and power needed to make this infrastructure happen. In
addition, contact with data center companies to negotiate the price for space and power
agreement. Key factor is cost as yearly or 3 year contract will help us to decide which vendor to
go forward for example telehouse and equnix which are giants in data center co-location. Also
contact to vendor for the server parts; we will go with dell servers which is cheaper compare to
other supermicro server and also have specification of this servers are better in terms of
performance wise to carry lot of traffic after deploying. Network engineering team needs to
contact the internet service provider in respective country in London, Amsterdam and Germany.
Telia and Vodafone are biggest giants in Europe so both ISP or single ISP will work in terms of
network perspective Network team will decide best possible contract and bandwidth according
to require traffic for existing customer. Application team needs to prepare for deploy the
application after system will be developed by system team and contact with software
development team to planning which and how application will be deployed. Resources in each
team backend side will be 2 member from each team which will be 6 employee and also sales
side entire team including account manager and also need to outsources 2 member in Europe
remotely who can work for new customers for growth of the company
Total duration and target for this project is 3 months. Total time includes contact with co–
location company and negotiate with them in order to get cheaper contracts, system team to
get the quotation for servers parts and server and to find contact with existing partner for parts
and dell servers which will take approx. 3-4 weeks. Network team need to contact with ISP and
then to deploy the configuration after network switches delivery which will take 3 weeks. And by
the time service delivery team needs to taken care of the application side and work with
development team for how to traffic should be map which will take 3-4 weeks.
Total cost for this project is approximate 2.5 millions for all 3 countries including Germany,
Amsterdam and Germany. Each co-location contracts and ISP contracts are varies but server
parts and network switches and router price will be similar. The price might vary in future
depending upon 3 year or 1y ear contract. Also remote hand service for install the severs and
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switches ( labor) will be hourly based of work which is roughly 5-10K.Sponsor for this entire
project is current clients revenue and yearly research and deployment funding from sponsor
which will sufficient. Also additional funding will be generate via stocks options from our
investors.
Procurement team will work with vendors and check the terms and policy of the contracts. Also
with financial team to check the budget for this project ongoing until end of the project. This
team has will check the quotation and warranty of devices then backend team will deploy the
equipment. Also tax is key part when vendor will ship the parts from united states to Europe.
Once the infrastructure will be developed in Europe then performance wise our existing
customer will be more happy for example Microsoft, Nintendo. There will be no glitch or delay in
response time for the end users. With the help of internal monitoring system we can determine
the performance. During extension of the contract with them we will get more revenue because
of the performance. Also we can grow in European countries to able to build our content
delivery business.
2.2 Project Justification
In content delivery business response time is key factor. When you browse on you’re on
internet and it does work and you get 404 request time out then you will be frustrated . After
making infrastructure in Europe we are solving problem for our customer who’s end user
based in Europe. Currently we have cdn infrastructure in different cities in united states and
right now we are routing all the internet traffic of Europe and united states through our current
us based pops (point of presence). After building this infrastructure reducing the customer
complain which is primary goal of any business and very important as we loose customer
because of performance issue then this service wont last longer. Secondly improving the
performance and efficiency which key factor in content deliver services which is higher priority
than other project as its back bone of project. We are not deploying cloud based infrastructure
which might be the other solution because of the lack of resources and R & D. If we have to
deploy the cloud based infrastructure then we need need to hire more people of with highly
skilled with development skills and entire new team which is not match the budge of this year
but definitely we will consider AWS products in future after having enough customers and
revenue in Europe. With current resources and budget from the sponsor we can build strong
and power infrastructure and with same resources.
As mentioned the cost of this project is roughly 2.5 millions. Yearly contract from Internet
service provider is based on traffic bandwidth. We are planning to increase the capacity which
is 100G. Estimate cost from ISP is 100K MRC. Server cost is around 5000$ and we are deploying
80 servers so roughly 400K for servers and cost for cables and network module and switches is
around 200k. So making infrastructure cost is reduced by 5% and will extend the current
customer contract terms by 10% if performance will up to the mark after deploying the pop.
Equipment cost is reduce almost by 5-7% compare to current infrastructure.
2.3 Objectives
2.3.1 Primary Business Objectives
Bulleted statements of the measurable Business Objectives your proposed project will help
achieve (Your project should support the achievement of business objectives)
Reference
No.
Business Objective Description
Specific Goal
1
Strengthen the customer Relationship
Increase the revenue 10%
every year and so forth
2
Cost Saving on yearly contract with
current data center and space
5% every year
3
Revenue Enhancements by existing
customer extension of contracts
20% increment in revenue by
2019. Approximate 3 million.
4
Customer complain
8% reduced customer complain
by 2017
5
Performance on existing service
100% performance increase
after deploying new pop in
Europe.
7
Future customer prediction
25% of increment revenue by
Deployment of POP, i.e. Content Delivery services in Europe
region
Improvement of performance for existing customer
