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Cornell Hospitality Quarterly

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The online version of this article can be found at:

DOI: 10.1177/1938965509357852

2010 51: 15Cornell Hospitality Quarterly

Mark V. Lomanno

The Continuing Evolution of the U.S. Lodging Industry: A Twenty-Year View

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Cornell University School of Hotel Administration

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The Continuing

Evolution of the U.S.

Lodging Industry

A Twenty-Year View

by MarK V. LOMaNNO

 2010 COrNeLL uNIVerSITy

DOI: 10.1177/1938965509357852

Volume 51, Issue 1 15-19

Although the U.S. lodging industry as a whole has

grown substantially in the past twenty years, a nota-

ble shift has occurred in the distribution of rooms.

Long-standing chains have been eclipsed by newer

brands, and most of the growing brands operate mid-

scale limited-service hotels or upscale and above.

Midscale hotels with food and beverage and econ-

Twenty years can seem like a lifetime in the hotel

industry. In that time, a hotel could be built,

prosper, decline, and be renovated or removed

from the supply. Smith Travel Research (STR) has

tracked the hotel industry performance during that

time, and we have an unmatched view of the winners,