1.Customers’ impressions of Gap’s eorts to respond to the need for worker-friendly suppliers,
ulmately depends on the individual customer. Some customers may be impressed by the
company’s eorts, while others may remain skepcal or crical. Public percepon of a
company’s acons in addressing labor issues can vary, and it is di$cult to make a blanket
statement about customer opinions.
While many protesters at the me were calling for boyco& of Gap products, many consumers
priorized other factors like price, convenience, and brand loyalty. On the other hand, there has
been growing consumer demand for ethical sourcing and transparency. Those customers are
more inclined to support companies that demonstrate a commitment to fair wages and good
working condions.
2.To ensure the best working condions possible, Gap needs to focus on several key areas
related to wage, health, and safety issues. Firstly, the company should establish fair and
compeve wages that meet or exceed industry standards, providing workers with a decent
standard of living. Secondly, Gap must priorize the health and safety of its workers by
implemenng comprehensive safety protocols, conducng regular inspecons, and addressing
any violaons promptly.
Addionally, Gap should work towards ensuring that its suppliers maintain ethical labor
pracces throughout their supply chains. It may consider working with third party organizaons
to verify and validate its commitment to responsible sourcing.
