Customer Benefit Plan
Preconscious need level: We recognize that because Sephora offers a variety of products many of
which that have similar attributes they might not want to fully discuss our product. However, we
see a need for a product in their stores.
Features
• The prices we offer for our product are very reasonable compared to our competitors.
• Our ingredients exclude parabens, sulfates and phthalates.
• The packaging of the containers are eco-friendly.
Advantages
• The key ingredients such as the wild rose oil boosted will leave customers with the
ultimate hydrated skin
• Most skin lotions can leave the skin feeling heavy or sticky through the day, the
weightlessness of our product will leave skin feeling more refreshed and ready to apply
make-up on top, due to the 15% of rose water.
• The large amount of vitamin C in the contents guarantees a brighter complexion for
antioxidant protections and powerful brightening effect.
Benefits
• This product will reach more than your normal demographic of millennials and help
bring in a broader customer base.
• Our free trial samples will allow you to see first-hand customer’s reactions.
• The products high quality and affordability will bring customers back to your stores
guaranteed.