Stella Spero
Current Event 3
Group C
Ch.15/16
Term: Interactive Advertising (Interactive Ads)
Definition: 2-way promotional messages transmitted through communicative channels that
induce message recipients to participate actively in the promotional effort.
Source: http://variety.com/2018/digital/news/hulu-interactive-ad-tomb-raider-1202720493/
The Variety Journal, written March 17, 2018, by journalist Brian Steinberg.
How this relates to the book:
The article discusses how Hulu is making interactive ads that their customer can buy from, to
make it easy for the consumer. The term interactive advertising means 2-way promotional
messages transmitted through communicative channels that induce message recipients to
participate actively in the promotional effort. This term relates to the article because Hulu is
commuting participation form their consumers to promote different things… such as new
movies, the ad will play the movie trailer, then the customer can be in control and click and it