Kassidy Kane
Professor Shani
MKT 5400-16
June 18th, 2021
The article I chose to dissect this week revolves around an incredibly large company – one that
has risen up fairly quickly and taken over multiple market segments all within the last three
decades. When consumers hear this e-commerce giant’s name, they immediately know which
company is being discussed – Amazon. The article specifically discusses how Amazon is taking
an initiative towards climate control and selling environmentally healthy products. There were five
concepts that I was able to relate back to the chapters we learned this week and they are explained
below:
• Product and Characteristics – Products are anything that can be offered to a market for
attention, acquisition, use or consumption and that might satisfy a want or need. This
includes physical objects, services, events, persons, places, organizations, ideas, or some
