Domingo Jay B.
4-E BSBA MKTG
1. Cultural imperatives are customs that you must conform to if you want to be
successful. An example of a cultural imperative is relationship building. In
many Asian countries such as China and Japan and Latin American
countries, business understand the importance of building a
relationship. Businesspeople do not do business with companies, they do
business with people. If you want to do business in these countries, it is a
cultural imperative to spend time building that relationship before you even
bring up business. Never underestimate the importance of building trust with
