Culture Challenges at Coca
Cola
Final Group Project of Organisation
Planning and Design
Akshit Jauhari 15PGPIM05
Devadatt Gholap 15PGPIM12
Ishaan Sharma 15PGPIM16
Piyush Arora 15PGPIM21
Sakshi Jain 15PGPIM43
Ujjwal Singh 15PGPIM44
TABLE OF CONTENTS
1) Introduction———-——————–—————-——————–—————-———–2
2) Mission & Vision————————————-——————–—————-————–3
3) Culture at Coca Cola———————-—————-——————–—————-——–4
4) Culture Issue at Coca Cola———————————-——————–—————-—–5
5) Cultural Change to power innovation————————————————————6
6) Teaching Notes—————–—————-——————–—————-——————–8
7) References—-——————–—————-——————–—————-—————-–14
INTRODUCTION
The Coca-Cola Company, a beverage company is the manufacturer, distributor, and marketer
of non-alcoholic beverage concentrates and syrups. It is best known for its -agship product
Coca- Cola, invented by pharmacist John Stith Pemberton in 1886. Asa Candler who
incorporated The Coca-Cola Company in 1892 bought its formula and brand in 1889. Besides
its -agship Coca-Cola beverage, Coca-Cola currently o4ers more than 400 brands in over 200
countries and serves 1.6 billion servings each day. It operates a franchised distribution
system dating from 1889 where the Company produces syrup concentrate, w h i c h is then
sold to various bo6lers throughout the world who hold an exclusive territory. The Coca-Cola
Company is headquartered in Atlanta, Georgia. Its stock is listed on the NYSE and is part of
DJIA, S&P 500
Index, the Russell 1000 Index and the Russell 1000 Growth Stock Index. The
current chairman and CEO of the company is Muhtar Kent.
3
Mission
The Roadmap of our company starts with our mission. It declares the purpose as a
company
and serves as the standard against which we weigh our actions and decisions.
To refresh the world
To inspire moments of optimism and happiness
To create value and make a di4erence
Vision
The vision of the company serves as the framework for the Roadmap and guides every
