Management
CTL is a singapore-based company founded by Sim Wong Hoo and his co-founders in
1981. Graduating with only a Diploma in Electronics & Electrical Engineering, Mr Sim’s
commitment to Creative was impressive when he led the company to achieve high profits
in year 1997-2000.
Her Chief Financial Officer as well as company secretary, Mr Ng Keh Long had good
years of experience in the finance industry. Prior to joining Creative, Mr Ng was working
in Price Waterhouse (PWC) as a senior manager. This job provided him with good
knowledge in both accounting and auditing.
As similar industries introduce or enhance better qualities to the one designed by Creative,
it required her to continuously be in a search for product development so that she will not
lag behind the forces of demand. However, with a new generation of people comes new
trends and taste. The Creative mp3s which were once popular has lost its demand as newer
products with better aesthetics have been designed to win the hearts of the younger
generation. Unless efforts are placed into understanding the needs and wants of people,
chances of achieving high profits like the past is almost impossible.
CTL focuses their business activities on manufacturing and distributing sound cards and
personal digitial entertainment products. Her competitor, Logitech included a staff called
Martha Tuma, VP of the Human Resource team. In her years of experience, she once held