Running head: Corporate Social Responsibility Book Analysis: We First
1
Corporate Social Responsibility Book Analysis: We First
Eric Yao
Baruch College COM 4101
Corporate Social Responsibility Book Analysis: We First
Introduction
As a student majoring in Advertising and Marketing Communications, I
found an interest in the book We First, by Simon Mainwaring, because of its focus
on how social media is being utilized to improve the world. In the book,
Mainwaring introduces a new perspective that the business model of “me first” is
quickly being overtaken by the We First and how brands are leveraging social
media to build consumer goodwill, loyalty, and profit. Mainwaring also show how
social-networking power can be a driving force for sustainable change in the
business world.
Mainwaring tackles the corporate social responsibility problem of self-
