Hilary Cruz
Bus 100
Pate
13 Oct 16
Cruz’s Sparkling Winery and Co Business Plan
Cruz’s Sparkling Winery and Co, focuses on high-end wines made out to the highest
quality. The wines produced here are based off the finest vineyards here in California,
specializing in Rose, Moscato and Champagne to give off a fun and sparkling feeling, especially
enjoyed in the summer. Our classiest wine is produced by using our generation long farming,
winemaking technique. The results will offer an unique, vibrant balance of flavor in your mouth
leaving you wanting for more! Our vineyards are managed with harmony and produces only the
finest of red and white grapes.
Wineries can be enjoyed by anyone over the age of Twenty-one. Our main focus at this
moment, is to target Millennials. Millennials are the biggest generation at this moment in time
and are starting to become one of the biggest consumers of wine. Most Millennials are between
the ages of 18-34, which is pretty young and are able to consume much more than someone who
is a Baby Boomer or of Generation X. As someone who is in that age range, 22, I’ve noticed a
trend around people my age group. More and more people are more into classier alcohol instead
of hard stuff, especially with the “hipster” trend going on. Another group, I want to focus on are
tourist, Napa is known for their wineries and I want people from around the world to come in
and taste what they can only get in California. With tourist, I want their stay to be amazing and
make them taste something they have never had before and possible share it with people from
where they are from. For many people it will give them the experience to taste something new
and sparkling, which will be fun to enjoy and give a little kick into the tastebuds.
As an up and coming business, I see my company being able to reach out to many
consumers such as Millennials, tourists and anyone who would like a taste of the rich and vibrant
wines in my company. The location that I am aiming for is on the center of the Napa Valley. The
location is a wonderful place to enjoy sparkling wine such as champagne because of the nice
scenery and the warm weather. Our goal is to make sure our customers are going to enjoy our
wine by offering free wine tasting and a tour into our wineries for a fun experience. Not only will
it give a fun experience for adults, we want to make our place friendly for families. For children
and anyone below 21, will be able to taste the various cheese made by local companies and also
enjoy sparkling grape juice or cider. Our winery will be a fun place for families because of the
