Introduction
Nowadays, more and more companies are going globalisation. The world has become one
large market for those companies do global business. Companies which are going to do
global business or already became an international business company must face their
competitors from other countries. Because of this, business of the whole world is getting
more competitive. Therefore, a good performance and image are very important for
companies to going globalisation because good reputation can influence the customers not
only from the local but other countries as well. So to get a good reputation, companies
need to build a famous brand in order to make their products well-known. Most of the
time, build a good public image is also required for there companies to get famous. Some
ambitious companies do more such as social responsibility to build their reputation. I
believe nowadays, a successful company must go globalisation to extend their business,
and the above conditions are required to be done if their want to successful in other
countries and all these tasks has to be done by management. So apparently, Im not agreed
with this sentence- Management only responsibility is to maximise profits by operating the
business in the best interests of the stockholders. Although this is one of the most
important responsibilities, but not the only one.
Body
As we know, social responsibility has become a very important way for companies to build
their good image. Social responsibility is an ethical or ideological theory that an entity
whether it is a government, corporation, organization or individual has a responsibility to
society. This responsibility can be “negative,” in that it is a responsibility to refrain from
acting (resistance stance) or it can be “positive,” meaning there is a responsibility to
act(proactive stance). While primarily associated with business and governmental
practices, activist groups and local communities can also be associated with social
responsibility, not only business or governmental entities.
There is a large inequality in the means and roles of different entities to fulfill their
claimed responsibility. This would imply the different entities have different
responsibilities, insomuch as states should ensure the civil rights of their citizens, that
corporations should respect and encourage the human rights of their employees and that
citizens should abide with written laws. But social responsibility can mean more than these
examples. Many NGOs accept that their role and the responsibility of their members as
citizens are to help improve society by taking a proactive stancein their societal roles. It
