Micheal Talley
OSCM390-H1WW-W14
Crocs Case Study
May 3, 2014
Question:
1. What are Croc’s core competencies? Explain why you believe the attribute is a core
competency, and also the advantages each competency provides to Crocs.
2. How do they exploit these competencies in the future?
3. To what degree do the alternatives in Question 2 fit the company’s core competencies
and to what degree do they defocus the company away from its core competencies?
4. How should Crocs plan its production and inventory? How do the company’s gross
margins affect this decision?
1. What are Croc’s core competencies? Explain why you believe the attribute is a core
competency, and also the advantages each competency provides to Crocs.
Crocs core competencies are the unique and sustainable qualities that are valuable to Crocs
as a different and expensive product to imitate. These different core qualities serves as a
competitive edge for the Crocs Company over its competitors. The manner that Crocs
differs itself from the rest of the industry is evident through its market penetration. Crocs
has established an effective supply chain system that is designed to be flexible and
responsive to the large and small clients, no matter whether they are based in the United
States, or abroad.
The normal process used by the rest of the shoe industry involves the ordering of product
in the early part of January or February, Crocs changed that process so that companies has
a better chance to feel the vibe of the buying public, and make the choice to increase or
decrease their order. This offered flexibility by Crocs made it possible for companies to be
