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Taylor Hendrix
MGT 4320
9 April 2017
1. What are Crocs core competencies?
First the shoe itself is a main core competency. Since it uses the croslite material, it can
form to the wearer’s foot. That is an advantage over other shoes because they are
lightweight, comfortable, and easily cleanable. Another is that the raw materials are
inexpensive so that allowed for the shoes to be sold at a reasonable price. Then their
replenishment system was unheard of in the retail footwear area. They would not take big
risks in the beginning of the year, but would have smaller orders then adapt to how the
customers react. They would also make products during the selling season and then get
