Name: Argie G. Catambacan Class Code: MKTG 2265 (3–164)
1. Download a video clip on “Buyer Buyer Behavior” and do a critique.
Title of the video clip: Business Buyer Behavior
Link of the video: youtube.com/watch?v=j_YQ5tN50w4
CRITIQUE PAPER
Businesses and consumers use different decision-making processes when
purchasing goods and services, with companies using more planning and guidelines and
consumers often acting on impulse. Understanding how businesses and consumers
make buying decisions will help you create better distribution, marketing, and checkout
decisions (Milano, S., 2020). However, buying behavior varies greatly between
consumers and companies. That’s because while consumers buy goods and services for
personal use, businesses purchase these things either to manufacture other goods or to
