Name: Argie G. Catambacan Class Code: MKTG 2265 (3-164)
1. Download a video clip on “Buyer Behavior Principles” and do a critique.
Title of the video clip: The Buying Decision Process by Sikna, Rumeysa, Roberto &
Kristian
Link of the video: https://youtu.be/pNPDABjxcvo
CRITIQUE PAPER
Understanding consumer behavior is essential for any organization before
launching a product. If the organization fails to analyze how a customer will respond to a
particular product, the company will not succeed. And so, buyer behavior is very
complicated because each buyer has a different mind and attitude towards the purchase,
consumption, and disposal of the product (Solomon, 2014). Thus, understanding the
process and concepts of consumer behavior helps to market the product or services
successfully. This paper discusses the value and stages of consumer buying behavior
and applies its concept in real scenarios.
The video clip that I’ve watched tackles the “buying decision process” of a
consumer. In the video, the authors illustrate the five (5) consumer buying process stages:
problem recognition, information search, evaluation of alternatives, purchase decision,
