essential to use simple direct questions and dont allow your own values or beliefs to
influence your work.
Positivists believe you can generalise to find universal truths about your research, they
would argue that the social world can be studied as an objective reality. Critics however
would say that its not a natural study because you cant study humans in a laboratory
because thats not a humans natural environment.
Ontology
The ontological premise is that the world has a physical reality independent of the
observer. This shows how positivists believe the world is something real that we can see,
feel and touch. So again when choosing your method of research you must ask yourself if
you believe this can apply to social research and not just in the study of physical
phenomenon.
Positivists ontological approach is that they are objectivists, they only believe the research
they collect to be useable fact if they have been completely objective during research.
Collecting useable facts requires researchers to be ‘objective, keeping their distance from
their research subjects and not allowing their work to be influenced by their own values or
subjective judgements. (Deacon et al.1999 p4)
Objectivism is like a large organisation made up of all different people or different schools
of thought. Everything in it is ordered. The organisation has a physical reality apart from
the individual actors within it.
However it is immensely difficult to conduct research in a completely objective way and I
dont feel that any research can be conducted without certain values impinging on the
researcher and so their findings. I dont think that even in a laboratory conditions can be
completely controlled when studying humans. Laboratories arent natural environments so
they cant show natural real life behaviour.
Research Strategy
If you believe that the scientific method of finding out information can be used to study the
social world than you would use quantitative techniques, which is evidence that can be
expressed in numbers. Its completely objective and rules out the variables, because they
see qualitative research as being too value laden.
The two most fundamental doctrines of Logical Positivism are (1) that propositions of
existential import have an exclusively empirical reference, and (2) that this empirical
reference can be conclusively shown by logical analysis. The empiristic doctrine is thus to
be proved by a logical method. (Weinburg 1936 p1)
Theory / Research Order
The research tool you decide on shows your relationship between research and theory, and
the approach that positivism takes is deductive, the scientific method.
Deductive – if you operate in such a way that the theory comes first and your hypothesis