Project on book “7 habits of highly effective people” by Stephen Covey. Apply
the 7 habits mentioned in the book on famous business leader?
Abstract
The report covers the personal events and characteristics of “Howard Schultz” which
made him a great leader. Moreover, the habits applied to him showed how effective
he is. How he developed few habits with passage of time? What made him effective?
How effectively he fulfils the requirements of habits by Stephen R. Covey.
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Glossary
Abbreviation used in this report.
1. CNN: CNN is an American news-based pay television channel owned by
AT&T’s Warner Media.
2. Frappuccino: It is a trademarked brand of the Starbucks Corporation for a
line of iced, blended coffee drinks. It consists of coffee or crème base,
blended with ice and other various ingredients, usually topped with whipped
cream and flavoured syrups.
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Table of Content
1.Introduction………………………………………………………………………….……….5
2.Chapter 1……………………………………………………………………………….6
3.Chapter 2……………………………………………………….…….…………………….8
4.Chapter 3… ………………………………………………..………………………………10
5.Chapter 4……… ………………………………………………………………………11
6.Chapter 5…………………………….………………………………..…………………….12
7.Chapter 6….……………………………………………….………………………………13
8.Chapter 7……………………………………………………………………….15
9.Refrences………………………………………..…….....……………………………..16
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1. Introduction
This assignment is part of BPS, BBA program in NUML university. In this assignment
seven habits related to the leader “Howard Schultz” are taken from the book “the
seven habits of highly effective people” by Dr Stephen R. Covey. After critical
analysis, these seven habits are applied to the leader.
1.1 Brief Introduction:
• Author of the book “the seven habits of highly effective people”:
Stephen R. Covey, one of Time magazine’s twenty-five most influential Americans,
has dedicated his life to demonstrating with profound yet straightforward guidance
how every person can control his or her destiny. He is an internationally respected
leadership authority, family expert, teacher, organizational consultant, and author.
• Leader “Howard Schultz”:
Born in Brooklyn, New York, on July 19, 1953, Howard Schultz graduated from
Northern Michigan University with a bachelor’s degree in communications before
becoming director of retail operations and marketing for the Starbucks Coffee
Company in 1982. After founding the coffee company Il Giornale in 1987, he
purchased Starbucks and became CEO and chairman of the company. Schultz
publicly announced that he was resigning as Starbucks’ CEO in 2000, though he
returned to head the company from 2008 to 2018. He then revealed his intention to
run for president as an independent in 2020, before ending his bid in September
2019.
2. CHAPTER 1
HABIT 1 “Be Proactive”
Proactive means more than taking initiative. It means we are responsible for our own
lives. Our behaviour is a function of our decisions, not our conditions.
“Response-ability” is the ability to choose your response.
“I am not a product of my circumstances. I am a product of my decisions.” – Dr.
Stephen R. Covey.
Howard Schultz is very proactive in term of effective communication on aligning his
partners to Starbucks direction and future.
The proactive approach to a mistake is to acknowledge it instantly, correct and learn
from it.”
