Creative Brief-SMINT
Submitted in fulfillment of the requirements for
ADM 352-Creativity &Copy
Presented by : Alex Khoraiche
Joy Carnaby
Vanessa Kteily
Tarek Daoud
Tuesday, April 7, 2020
VEGAN SMINT CREATIVE BRIEF
Campaign Name
Minty Natural Delight
Campaign Timeline
10/4/2020 – 11/4/2020
Project Overview
1-The campaign’s purpose is to introduce an alternative SMINT that uses solely
vegan products to the public, this product will contain no carmine no sugar and no
worries of allergies. This campaign will highlight a new series of vegan flavors which
are:
-Tangerine Tango
-Cinnamon
-Mojito Line
