Cream of Mushroom Soup Price Discussion
Campbell’s home web page is: http://www.campbells.com
Meijer’s home web page is: https://www.meijer.com/
Walmart’s home web page is: http://www.walmart.com/
Manufacturers
Campbell’s: Joseph Campbell and Abraham Anderson started the company in
1869 selling fruit and iceboxes. In 1897 they produced their first can of ready-to-
eat tomato soup. Today Campbells products are sold in over 120 countries.
(https://www.campbells.com/about-us/ ). Campbell’s in is the biggest name in
soup.
Meijer: In 1934 Hendrik Meijer purchased $328.76 worth of merchandise on
credit. Together with his 14-year-old son, Fred, they opened North Side Grocery.
(http://www.meijer.com/content/corporate.jsp?pageName=our_history ). Meijer is
credited with the modern supercenter concept in 1962. Today they are in over 200
locations, most of which are in Michigan. They are produce their own store brand.
They compete on price mostly. They are a competitor of Walmart.
Walmart: Is the largest retailer in the world. Sam Walton opened the first store in
1962. They produce their own store brand, Great Value. They also compete on
price. They are a competitor of Meijer.
Cream of Mushroom Soup
Campbell’s:
Price: The price was higher as most would thing. At Meijer it happen to be
on sale this week for $1.59. That is a 10 cent savings from the normal $1.69.
At Walmart it was just its normal everyday price of $1.34. I was surprised at
the difference in price. They promote themselves as the healthier and taster
alternative.
Sale or Promotion: So one store had a promotion and the other did not. Yet
the store without the promotion was cheaper. Walmart does claim that they
do not need to run sales because they are already the lowest price and if not
they will match their competitor’s price. Maybe Meijer wanted the
consumer to believe that they are getting more value for a lower price. There
is a coupon available from Campbell’s for buy three and get a $1 off.
Features or Benefits: It has less calories than the store brands. Campbell’s is
60. Meijer is 100. Walmart (Great Value) is 90. The sodium is less.
Campbell’s is 410mg. Meijer is 870mg. Walmart (Great Value) is 860mg.
Campbell’s has a program that if you give the label to your local school they
can turn them in for merchandise.
(https://www.labelsforeducation.com/About-the-Program/Merchandise-
Catalog )
Perceived Benefits or Value: You are purchasing the best name in soup. If
you say Campbell’s people automatically say soup. The can right on the
