Covid-19 And It's Impact On Consumer Behaviour Of Dhaka’s Restaurant Industry

Covid-19 and Its Impact on Consumer Behaviour of Dhaka’s

Restaurant Industry

A Thesis Paper, Submitted to the Department of International Business, University of Dhaka as a

partial Fulfilment of the requirement for the Degree of Bachelor of Business Administration

(BBA)

Prepared By

Zarrin Tasnim Mohua

ID: SK-030-265

BBA, 9th Batch

Department of International Business

University of Dhaka

Supervised By

Mohammad Rakib Uddin Bhuiyan

Associate Professor

Department of International Business

University of Dhaka

Date of Submission:

2

Letter of Transmittal

April….., 2020

Mohammad Rakib Uddin Bhuiyan

Associate Professor

Department of International Business

University of Dhaka

Subject: Submission of the thesis paper on “Covid-19 and Its Impact on Consumer Behaviour of

Dhaka’s Restaurant Industry ”

Dear Sir,

It is a great pleasure for me to represent the report titled “Covid-19 and Its Impact on Consumer

Behaviour of Dhaka’s Restaurant Industry ” as a partial requirement for the completion of the

Bachelor of Business Administration degree under your kind supervision.It has been a worthwhile

experience for me undertaking such study to explore the consumer attitude towards dhaka restaurants in

Covid-19 pandemic.It also helped me to gain depth knowledge about the subject. While conducting my

thesis, I have tried my best to follow the instructions as you have suggested and tried to meet all the

academic requirements.

I would like to express my sincere gratitude to you, for your kind guidance and co-operation in every step

for preparing the report. It would be grateful for me if you kindly go through the paper and evaluate my

performance.

Sincerely yours,

…………………………………………..

Zarrin Tasnim Mohua

ID: 265

BBA 9th Batch

Department of International Business

University of Dhaka

1

Clearifiction

This is to certify that this research paper on the “Covid-19 and Its Impact on Consumer behaviour

of Dhaka’s Restaurant Industry’’ as a partial fulfilment of the requirements of acquiring a BBA degree

for the Department of International Business, University of Dhaka, has been carried out by Zarrin Tasnim

Mohua, Roll: SK-030-265,Batch: 9th , under my supervision. No part of this paper has been submitted for

any publication purpose up hand.

…………………………………..

Mohammad Rakib Uddin Bhuiyan

Associate Professor

Department of International Business

University of Dhaka

2

https://www.wisegeek.com/what-is-the-restaurant-industry.htm#:~:text=The%20restaurant%20industry%

20is%20the,and%20eat%20on%20the%20premises.

https://thefinancialexpress.com.bd/education/youth-led-restaurants-striving-to-survive-1591806332

https://www.thestrategywatch.com/restaurant-industry-bangladesh/

https://www.thedailystar.net/lifestyle/cover-story/news/restaurant-business-and-pandemic-1899493

http://dspace.bracu.ac.bd/xmlui/bitstream/handle/10361/8108/12101022_CSE.pdf?sequence=1&isAllowe

d=y

https://docs.google.com/forms/d/e/1FAIpQLScExerRKhQewstxv_UqGu5gBPpGvYx-IEEudWHVzz8btO

PR8A/viewform

https://www.omniconvert.com/blog/consumer-behavior-in-marketing-patterns-types-segmentation.html#:

~:text=Consumer%20behavior%20is%20the%20study,biology%2C%20chemistry%2C%20and%20econo

mics.

3

Declaration

I do hereby declare that, this thesis paper titled “Covid-19 and Its Impact on Consumer Behaviour of

Dhaka’s Restaurant Industry’’ has been carried out by me under the supervision of Mohammad Rakib

Uddin Bhuiyan , Associate Professor , Department of International Business, University of Dhaka.

I further affirm that the work is original and has not been submitted by me for any degree, diploma, title

or recognition.

…………………………………..

Zarrin Tasnim Mohua

ID: SK-030-265

BBA, 9th Batch

Department of International Business

University of Dhaka

4

Acknowledgement

First of all, I am highly grateful to Almighty Allah for giving me the strength and patience to complete the

research paper within the scheduled time.

My heartiest gratitude to my supervisor, Mohammad Rakib Uddin Bhuiyan, Associate Professor,

Department of International Business, University of Dhaka. For his continuous support, valuable

suggestions, constructive criticism and mostly the motivation while preparing the paper. Without his

strong guideline, it was not possible for me to prepare the paper. He suggested me about the topic and

how the research for it should be conducted.

I would like to thank all the classmates, seniors and all students of our department who have taken their

time to fill up the questionnaire. Without these data the research would not be a fruitful one.

Finally, I am grateful to my Parents and Husband, who have always been my moral support throughout

the journey.

5

Abstract

This research paper has closely found out the impact over the urban restaurant industry of Bangladesh in

terms of the Covid-19 pandemic .This paper focuses on the urban area and its restaurant business having

different TG and their behavioural pattern in Covid-19 pandemic. This paper follows a quantitative