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Covid-19 and Its Impact on Consumer Behaviour of Dhaka’s
Restaurant Industry
A Thesis Paper, Submitted to the Department of International Business, University of Dhaka as a
partial Fulfilment of the requirement for the Degree of Bachelor of Business Administration
(BBA)
Prepared By
Zarrin Tasnim Mohua
ID: SK-030-265
BBA, 9th Batch
Department of International Business
University of Dhaka
Supervised By
Mohammad Rakib Uddin Bhuiyan
Associate Professor
Department of International Business
University of Dhaka
Date of Submission:
2
Letter of Transmittal
April….., 2020
Mohammad Rakib Uddin Bhuiyan
Associate Professor
Department of International Business
University of Dhaka
Subject: Submission of the thesis paper on “Covid-19 and Its Impact on Consumer Behaviour of
Dhaka’s Restaurant Industry ”
Dear Sir,
It is a great pleasure for me to represent the report titled “Covid-19 and Its Impact on Consumer
Behaviour of Dhaka’s Restaurant Industry ” as a partial requirement for the completion of the
Bachelor of Business Administration degree under your kind supervision.It has been a worthwhile
experience for me undertaking such study to explore the consumer attitude towards dhaka restaurants in
Covid-19 pandemic.It also helped me to gain depth knowledge about the subject. While conducting my
thesis, I have tried my best to follow the instructions as you have suggested and tried to meet all the
academic requirements.
I would like to express my sincere gratitude to you, for your kind guidance and co-operation in every step
for preparing the report. It would be grateful for me if you kindly go through the paper and evaluate my
performance.
Sincerely yours,
…………………………………………..
Zarrin Tasnim Mohua
ID: 265
BBA 9th Batch
Department of International Business
University of Dhaka
1
Clearifiction
This is to certify that this research paper on the “Covid-19 and Its Impact on Consumer behaviour
of Dhaka’s Restaurant Industry’’ as a partial fulfilment of the requirements of acquiring a BBA degree
for the Department of International Business, University of Dhaka, has been carried out by Zarrin Tasnim
Mohua, Roll: SK-030-265,Batch: 9th , under my supervision. No part of this paper has been submitted for
any publication purpose up hand.
…………………………………..
Mohammad Rakib Uddin Bhuiyan
Associate Professor
Department of International Business
University of Dhaka
2
https://www.wisegeek.com/what-is-the-restaurant-industry.htm#:~:text=The%20restaurant%20industry%
20is%20the,and%20eat%20on%20the%20premises.
https://thefinancialexpress.com.bd/education/youth-led-restaurants-striving-to-survive-1591806332
https://www.thestrategywatch.com/restaurant-industry-bangladesh/
https://www.thedailystar.net/lifestyle/cover-story/news/restaurant-business-and-pandemic-1899493
http://dspace.bracu.ac.bd/xmlui/bitstream/handle/10361/8108/12101022_CSE.pdf?sequence=1&isAllowe
d=y
https://docs.google.com/forms/d/e/1FAIpQLScExerRKhQewstxv_UqGu5gBPpGvYx-IEEudWHVzz8btO
PR8A/viewform
https://www.omniconvert.com/blog/consumer-behavior-in-marketing-patterns-types-segmentation.html#:
~:text=Consumer%20behavior%20is%20the%20study,biology%2C%20chemistry%2C%20and%20econo
mics.
3
Declaration
I do hereby declare that, this thesis paper titled “Covid-19 and Its Impact on Consumer Behaviour of
Dhaka’s Restaurant Industry’’ has been carried out by me under the supervision of Mohammad Rakib
Uddin Bhuiyan , Associate Professor , Department of International Business, University of Dhaka.
I further affirm that the work is original and has not been submitted by me for any degree, diploma, title
or recognition.
…………………………………..
Zarrin Tasnim Mohua
ID: SK-030-265
BBA, 9th Batch
Department of International Business
University of Dhaka
4
Acknowledgement
First of all, I am highly grateful to Almighty Allah for giving me the strength and patience to complete the
research paper within the scheduled time.
My heartiest gratitude to my supervisor, Mohammad Rakib Uddin Bhuiyan, Associate Professor,
Department of International Business, University of Dhaka. For his continuous support, valuable
suggestions, constructive criticism and mostly the motivation while preparing the paper. Without his
strong guideline, it was not possible for me to prepare the paper. He suggested me about the topic and
how the research for it should be conducted.
I would like to thank all the classmates, seniors and all students of our department who have taken their
time to fill up the questionnaire. Without these data the research would not be a fruitful one.
Finally, I am grateful to my Parents and Husband, who have always been my moral support throughout
the journey.
5
Abstract
This research paper has closely found out the impact over the urban restaurant industry of Bangladesh in
terms of the Covid-19 pandemic .This paper focuses on the urban area and its restaurant business having
different TG and their behavioural pattern in Covid-19 pandemic. This paper follows a quantitative
