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BUSINESS COMMUNICATION (BUS 202)
COURSE: NATIONAL DIPLOMA IN BUSINESS LEVEL 7
SUBMITTED BY:
STUDENT NAME: DAVINDER SINGH
STUDENT ID: 16AB1057
EMAIL ADDRESS: DAVINDER.DOE23@YMAIL.COM
SUBMITTED TO:
DR. VILMA DEGUITO
VILMA@NZNC.AC.NZ
BUSINESS COMMUNICATION (BUS 202) | Davinder Singh
Question 1: Analyse communication principles for effective business communication and
apply strategies of business communication to prepare effective communication for
managing relationships between different stakeholders in a business entity.
Answer: By analysing the case study which is provided in the Assessment 1, I came to know
about that in an organization communication plays a pivotal role to execute the tasks. We can
say communication to be effective when the other person is listening to you very actively and
answering you very well (effective communication, n.d.). Apart from that, when you deliver
your message, your message should be clear and in simple language so that the other person
can understand without any problem.
The Principals of effective communication are given below:
1. Simplicity: The first and foremost principal should be that your message should be
simple. So, that the receiver can understand without any difficulty. The structure of
your sentence should contain some common words so that recipient get clear picture
of “what you want to say”.
2. Clarity: The second thing is that your message should be clear. It does not contain any
ambiguous words which are hard to understand for the receiver.
3. Planning: The third Principal is Planning. Which plays an important role to execute the
communication. The sender should plan his/her message before deliver to the
receiver and after that, sender should plan usage of appropriate communication mode
to send the message to the receiver.
