UNIVERSITY OF COLIMA
FACULTY OF ECONOMY
INTERNATIONAL BUSINESS
IB WORKSHOP
Briefcase:
Cottle-Taylor:
Expanding the oral care in India
By: Jessica Lizeth Rosales Anaya
Brief Case
COTTLE-TAYLOR:
Expanding the Oral Care Group in India
Planning for 2010:
Brinda Patel, director of oral-care marketing for the India division of Cottle-Taylor,
was reexamining the toothbrush marketing plan she presented to her manager
Michael Lang.
According to Patel’s marketing plan for 2010 based in valued numbers of the
research about India’s population, sales and revenues from the past years, she
thinks the unit sales in toothbrush will increase a 20% from the 2009 Plan’s growth
projection, but Michael Lang who is in charge of Marketing for Greater Asia and
Africa and so the one who approves “Marketing Plans” thought that Patel’s plan
wasn’t that good for increasing sales and revenues, so he put her under pressure
