COSTCO CASE STUDY
Costco is one of the largest companies in world with a mission to provide highest quality
goods and services at lower cost possible to the membership. Costco has total revenue in 2011
about $88.9 billion include $1.9 billion in membership fee with net income $1.46 billions. With
the rapid growth, how does Costco sustain its growth in the future is strategic issue that Costco
need to over come for the future growth.
There are a few options that Costco can over come this strategic issue to move forward to
maintain its growth. One options is to capitalize the share on the market in the USA and Canada
which Costco already has most of it. With 57 percent of the warehouse market share, Costco can
use this advantage customer base to build and maintain their growth, which include 40 states and
