In the article entitled, “Corporate Watch” written by Marion Halftermeyer, Robert Wall and
Jacob Bunge and published in The Wall Street Journal, Marion Halftermeyer and Robert
Wall mainly discuss companies’ competition in a borderless world. Meanwhile, Jacob
Bunge talks about the agricultural firm names a new international chief, in order to operate
the international business better.
Marion Halftermeyer concludes that the France telecom company planning to sale its
products in the U.S. market. Actually, this French company is called Orange and is a
former telecommunications monopoly. There are some advantages for Orange launch in
the U.S., such the convenient SIM card and funds from company’s strategic plan.
Nevertheless, contrast with Verizon, Orange is at a disadvantage, it’s because of the
constraints in international business.
Robert Wall also talks about the competition between Airbus and Boeing. The competition
always exist, but Airbus faces order cancellation problem. Then, both companies want to
win the orders in the international airshow. Sum up, Airbus lag behind Boeing.
As my perspective, this article can related to “Business in a borderless world”, the
competition between international companies could be the main point to discuss.
First, the barriers, like Airbus and Orange, they are both Europe companies, due to trade
restrictions and regulations, European companies are hardly fit in the U.S. market.
According to the textbook: “A company that decides to enter the international marketplace