Davis’s view, “This argument is actually a sophisticated concept of long-run profit
maximization. It seems a contradiction to suggest that spending money for social
programs will actually result in more profit for the business, but this is the normal result
of the better community and better society which these programs bring.” (1968)
Business may not obtain profits quickly from the investment for social duty. But long–
term low-cost production relies on accomplishment of social responsibilities. Therefore,
corporations invest for society will benefit continuously from the future.
Improve popularity and image
This view is closely associated with long term interest and development. if the firm
is considered reliable and responsible, its product and service will be popular in the
market. According to McGuire’s article, social responsibility can “improve corporate
image” (16). From Davis’ point, “……it may gain more customers, better employees
and other benefits”.
Corporation has force
This argument is about corporate resources. Some corporation (not all) not only
have capital resources and excellent technological expertise but gather management
talents. These make serving society possible. For example, Tencent, the most famous
company in China, has set up a series of public welfare information platforms and apps
which provide more convenient life in many aspects of daily life. In 2020, Tencent
issued a new plan that will open and provide its own technology and engineers to all
over the world to looking for the matched welfare project. Huawei, another famous
company in china, donates a large sum of money every year to institutions devote to