It is identical to a name that has already been
reserved or registered.
It is identical to a name that is included on the
national business names register in respect of
another person; or
It is unacceptable
The Corporations Regulations, Sch6, sets out rules for
determining whether a name is identical and provides a
number of instances where a name is unacceptable or
restricted for the purposes of the Corporations Act, s
147(1). Schedule 6, Pt2 of the Corporations Regulations
excludes names that in the opinion of ASIC are
undesirable or likely to be offensive or contain specified
words or phrases that imply a connection with a
government, the Royal family or Sir Donald Bradman, A
name is also unacceptable if it implies that the members
of an organization are incapacitated if this is not the
case. Schedule6, Pt3 lists restricted words or phrases
that imply a purpose or status that would be misleading
if they could be freely used. Examples of such restricted
words are “ executor”, “stock exchange”, ”trust’, “RSL” and