1. In your own words, briey give a general denition for each of the four forms of
corporate advertising.
Image advertising: is when a company/organization promotes a brand personality or public
image. Usually something one can relate too. It is done to give potential financial supporters
a peek at what the organization is really about.
Event sponsorship: Event sponsorship is when an organization provides some sort of
financial support to a specific event that usually aligns with the image of the company. This
type of sponsorship is done for marketing purposes.
Advocacy advertising: This is exactly what it sounds like. This type of corporate advertising
allows the organization to become an advocate for certain ideas and controversial issues
that is of importance to the targeted audience. Advocacy advertising is meant to be
in$uential to how people feel towards a certain cause, policy, etc.
Cause-related advertising: This is when an organization will collaborate with a non-profit
organizations as a contributing sponsor. In most cases this is done for the same reason as
