SPRING 2018│ Business Administration
Title: Entrepreneurship I Catalog Number: BUSN 130-D1
Credit Hours: 3 Instructor: Michelle Neujahr
Course Meets: BLACKBOARD Term: SPRING 2018
Instructor’s Office: Hague Hall 114 Office Hours: T/Th 9-11am and by appt.
Email: mneujahr@smccme.edu Phone: 207.741.5936 office
Required Reading:
Scarborourgh, Norman M., Essentials of Entrepreneurship and Small Business
Management, 8th Edition, Pearson/Prentice Hall ISBN-10: 0133930386, ISBN–13: 978–
0133930382 [6th or 7th edition of this text will work for this course as well.]
Course Description
This course will explore the foundations and principles of entrepreneurship and the
relationship to small business. The basic concepts of business and the application in
operating a new or existing business will be discussed. Benefits, challenges and key
elements of entrepreneurship, ownership options, planning, marketing, financial plans
and management will be explored. Course homework and projects will focus on
strategic planning, market plan development and the rudiments of the overall
business plan. A business plan will be developed in theoretical exercises and practical
plans for students intending to enter a defined business venture.
Method of Learning
Instructor videos, Blackboard discussion, textbook, selected readings, videos and
podcasts
Course Outcomes
• evaluation of personal qualities and characteristics of the American entrepreneur
• investigation of the basic forms of business ownership
• determination of the planning factors necessary to open and/or operate a business
enterprise
• identification of various financial strategies
• understanding the fundamental components of marketing a small business
• utilization of information, estimates and projections coupled with the logical and
critical thinking to evaluate and solve business problems
• understanding and development of the elements of a business plan.